We believe in keeping things simple, which is why our approach to SEO focusses on one simple aim; increasing the trust, authority and relevance of your website in the eyes of search engines, achieved through creating remarkable content that evokes the audience to act, share, like and link.
But that’s not everything.
How We Do It
Successful campaigns are built on a tried and tested process. Ours is the result of 8 years of industry experience and knowledge, distilled down into 4 simple but vital steps.
Keyword Research and Opportunity Analysis
Understanding what your customers are searching for and how they search for it is the first step in our process. The information and knowledge we learn during this phase will inform all aspects of your search marketing strategy, ensuring your content is relevant to the needs of your customers and that you drive the right type of visitors.
Technical Site Optimisation
Ensuring that your website is accessible and your content indexable by search engines is vital to achieving search ranking success. If search engines cannot access or understand your content then it will not appear for relevant searches. We will audit and optimise your site so that it is search engine friendly and is optimised to follow SEO best practise.
Content Optimisation and Strategy
Optimising the content on your site so that it’s relevant to what your customers are searching for is the focus of this process. Relevance is a major factor used by search engines, so ensuring your content is relevant to your target terms and more importantly fulfils the needs of your customers is vital. This doesn’t mean unnatural keyword stuffing of landing pages, but instead an informed, natural content strategy, creating content that is not only relevant to search terms, but genuinely useful to your customers.
Off Site Engagement Marketing
More commonly thought of as link building, and often treated as an add on to SEO, we position off-site engagement at the very centre of our approach. Getting people to write about, share and link to the content on your site will have the biggest impact on your search rankings by improving the authority, trust and relevance of your domain. We implement an integrated creative approach to off site engagement, combining elements of owned, earned and paid media. We believe that developing natural, relevant and authoritative links is the outcome of customer focussed, strategic creative marketing and most importantly, by using this approach we ensure the links we create and the tactics we use are in line with Google’s guidelines
Off-Site Engagement Process
We reach and engage with your target audience and influencers to evoke them to act, share, like and link to your website through the creation and promotion of remarkable content.
Identify and Target
Analyse and Inform
Create and Publish
Reach and Evoke
Monitor and Optimise
Report and Re-Inform
Links, Citations and Shares
Off-site engagement metrics play a major role in your sites search performance.
Natural, relevant and authoritative citations and links to your domain remain the most important influence on your SEO results, with search engines seeing them as “votes” towards your site.
We treat “link building” as an outcome rather than a process. The development of relevant and authoritative links is the outcome of intelligent strategic content marketing, focussed on targeting, engaging and fulfilling the needs of your audience and evoking them into action.
This approach to link development is not only successful and sustainable but also 100% in line with Google’s guidelines.
In Google’s Words
Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.Google Webmaster Tools
Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.Google Webmaster Guidelines
The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community.Google Webmaster Tools
Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you, or to a Google employee.Google Webmaster Tools
Does this help my users? Would I do this if search engines didn't exist?Google Webmaster Guidelines
Pricing and Packages
We have a variety of pricing options and packages designed for budgets, businesses and campaigns of all sizes, from our affordable new start up package, to our local SME package and our bespoke Brand package.
If you’d like to find out more about how we can help you with SEO, please get in touch.